Document Type : Research manuscript
Allameh Tabataba&#039;i University
Information Technology Management Group, Department of Management, Science and Research Branch, Islamic Azad University
Faculty of Computer and Information Technology Engineering, Qazvin Branch, Islamic Azad University
Faculty of Management and Accounting, Yadegare Emam Branch, Islamic Azad University,
Faculty of Management, Marketing Management Group, Qazvin Branch, Islamic Azad University, Qazvin
The purpose of this research is to identify and introduce effective factors in adoption of e-learning based on technology adoption model. Accordingly, by considering the studies conducted in this field, several variables such as computer self-efficacy, content quality, system support, interface design, technology tools and computer anxiety as factors influencing the adoption of e-learning system were extracted and based on them, a conceptual model of research was developed. To measure the model and the relationships between the variables in the model, a questionnaire was designed and provided to users of the electronic education system of Qazvin University of Medical Sciences. The results of the data analysis confirmed the correctness of all hypotheses using the structural equation modeling method, except for the effect of technology tools on the acceptance of the e-learning system. The findings of this study will help university administrators and the professors associated with this system to encourage students to make effective use of the system by creating the necessary background for effective factors.